Monetize your social media platforms: Kuda
Boitumelo Makhurane, showbiz journalist
Bulawayo ARTISTS were urged to monetize their social media platforms in order to
Social media guru Kudakwashe Takundwa, blogger and founder of Culxure Mag, said during a presentation at the Intwasa Arts Festival koBulawayo workshop titled Monetising the Arts Through Social Media, which was held last Tuesday at the National Art Gallery in Bulawayo.
Kuda said social media platforms such as Instagram, Tiktok, Facebook and Twitter have become a powerful marketing tool for various businesses and the arts should not be left out.
“Social media has also given us the opportunity to share our art in front of a large audience and potential buyers, event / festival organizers and various TV channels. Some of the artists, namely Sandra Ndebele, Madlela Skhobokhobo, Madame Boss and Mai Titi, have accumulated thousands, if not millions of followers.
At the same time, they generate income for themselves through company recommendations and ads that they share on their social media platforms, ”he said.
Takundwa urged artists to be active on social media and support each other by liking and following each other on social media.
He said the future of arts marketing is on social media.
Socialist Gilmore Tee said having a strong and clear personal brand doesn’t mean having thousands of followers.
He urged artists to be consistent, monetize the media, and get into affiliate marketing.
“It takes time to start making money using social media, don’t give up hope along the way and be consistent. Affiliate markets have their advantages in terms of increased market share, knowledge sharing, higher profits and broadening the customer base, ”he said.