Middleweight Writer Job, Johannesburg, Sandton


Remuneration: negotiable cost for the company
Benefits: Provident Fund, Medical Assistance, Risk & Disability
Location: Johannesburg, Sandton
Level of education: Degree
The employment level: Middle
Type: Permanent
Reference: # MDCW001
Company: McCann1886

job description

McCann1886 is looking for a middleweight Copywriter to join our team.

Describe the specifications
Responsible for designing original and strategically sound persuasive concepts for existing accounts and presentations. Prepare a complete, client-approved copy in accordance with the chosen concept, while working with artistic resources, where applicable, to ensure that the approved copy is accurately translated into Mac visuals and illustrations.

General description and functions:

  • Responsible for the conceptual development and verbal expression of creative concepts on assigned brands and individual projects without supervision
  • Provide editorial support and expertise on a wide variety of media

o Writing of creative concepts and campaigns to present to clients and internal teams

o Titles and body of the text

o Concepts, scripts and production of TV and radio commercials, short films, training and sales videos, etc.

  • Works with external resources for radio, television and video production to perform work that meets client needs and agency creative standards
  • Expresses a thorough understanding of clients’ businesses as well as those of their competitors
  • Ask for “the right information” from the start to translate into a better product the first time
  • Provides relevant information to team members in a timely manner
  • Actively participate / contribute to brainstorming sessions
  • Presents the work internally and to the client
  • Express the vision, idea and goals to suppliers
  • Demonstrates an understanding of the entire agency offering
  • Uses agency resources appropriately and efficiently – marketing departments, creative departments, etc.
  • Valuable contributor to the client team
  • Can think and act strategically
  • Keep your knowledge of filming techniques up to date (shooting, editing, recording, musical composition, post-production)
  • Maintain up-to-date knowledge of popular trends and stimuli in society
  • Generate effective and imaginative concepts, titles and texts
  • Bring your ideas to life with language and living examples
  • Express ideas in a clear, concise and convincing manner in writing and orally
  • Maintain copy quality control in all aspects of the production process, regardless of medium (ATL and BTL)
  • Presentation of concepts to customers as needed
  • Complete timesheets daily
  • Attend all agency or creative meetings on time

Behaviors and skills required:

  • Trust and enthusiasm projects
  • A thinker as well as an artist (whether written words or pictures)
  • Collaborates effectively with other members of the creative team and with the agency’s multidisciplinary teams
  • Mentor more junior team members
  • Ingenious and meticulous researcher
  • Monitor and trend analyzer

Experience and diplomas:

  • Demonstrated initiative and imagination to develop effective creative solutions in the absence of full leadership
  • Considered cooperative, responsible and competent in their role
  • Strong conceptual thinking skills
  • Diverse / flexible creative style
  • Demonstrates an understanding of branding and brand value
  • Demonstrates a passion for integrated marketing and understands value, resulting in the creation of an exciting product
  • Effective communicator – can relay ideas logically and provide strong written and verbal communication
  • Strong computer skills in both Mac and PC
  • In-depth understanding of business design and marketing communications
  • Understands the marketing and creative strategies for assigned brands, products or services
  • A first experience in an agency on major brands is desirable
  • Professional experience in quality work (price of creation and efficiency) is preferable
  • Interest in understanding people and what motivates / interests them

Terms & Conditions

  • Conceptual thinking and communication skills
  • Ability to capture ideas with words
  • Ability to write long text copy
  • Presentation skills are preferred
  • Personal skills
  • Digital capabilities

Posted Jul 12, 7:05 PM

Leave A Reply

Your email address will not be published.