Melbourne Arts Center campaign highlights the value of the performing arts to the community

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Pending its reopening as Victoria’s lockdowns loosen, the Arts Center Melbourne has launched a new storytelling campaign highlighting the importance of the performing arts.

Together Experiences, a moving series of short films created before COVID by Melbourne-based agency Brands to life® highlights the unique and positive impact of the performing arts on the state’s diverse community.

The first three films focus on three people whose lives have been significantly affected by the performing arts and the Melbourne Center for the Arts.

Choreographer Stephanie Lake discusses the creation of her large-scale work Colossus, a commission from the Melbourne Center for the Arts, and the lifelong dream of creating a work exploring the complex unison and wild individuality of humans.

Lake comments, “There is no doubt that we are going through a difficult time. There is an incredible division. A single leaf is interesting, but the thousands of leaves moving in the wind are breathtaking.

Together Experiences also features Lauren Hayes, who was blind from birth, on how the audio description complements her theatrical experience while Thomas Smith talks about the Melbourne Arts Center’s Tech Connect regional training program that enabled her to pursue her dream of working in the theater from his home in Swan. Hill.

The Together Experiences film series will be shared over nine weeks and will lead to a time when Arts Center Melbourne can begin welcoming artists to its stages and audiences to its venues. The films will be shown as part of a digital media campaign as well as on the Melbourne Arts Center website and digital screens at the venue.

Commenting on the initiative, Melbourne Center for the Arts Executive Director Claire Spencer said “since we closed our doors last year, COVID-19 has separated us: the performers and performers on the stage, the audience places.

“These films speak directly to our role as Victoria’s center of the arts – a gathering place connecting all Victorians to the art that inspires them, and the artists, creators and presenters to the stages to which they belong.”

Main image courtesy of Melbourne Center for the Arts.

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