Melbourne Arts Center campaign highlights the value of the performing arts to the community
Pending its reopening as Victoria’s lockdowns loosen, the Arts Center Melbourne has launched a new storytelling campaign highlighting the importance of the performing arts.
Together Experiences, a moving series of short films created before COVID by Melbourne-based agency Brands to life® highlights the unique and positive impact of the performing arts on the state’s diverse community.
The first three films focus on three people whose lives have been significantly affected by the performing arts and the Melbourne Center for the Arts.
Choreographer Stephanie Lake discusses the creation of her large-scale work Colossus, a commission from the Melbourne Center for the Arts, and the lifelong dream of creating a work exploring the complex unison and wild individuality of humans.
Lake comments, “There is no doubt that we are going through a difficult time. There is an incredible division. A single leaf is interesting, but the thousands of leaves moving in the wind are breathtaking.
Together Experiences also features Lauren Hayes, who was blind from birth, on how the audio description complements her theatrical experience while Thomas Smith talks about the Melbourne Arts Center’s Tech Connect regional training program that enabled her to pursue her dream of working in the theater from his home in Swan. Hill.
The Together Experiences film series will be shared over nine weeks and will lead to a time when Arts Center Melbourne can begin welcoming artists to its stages and audiences to its venues. The films will be shown as part of a digital media campaign as well as on the Melbourne Arts Center website and digital screens at the venue.
Commenting on the initiative, Melbourne Center for the Arts Executive Director Claire Spencer said “since we closed our doors last year, COVID-19 has separated us: the performers and performers on the stage, the audience places.
“These films speak directly to our role as Victoria’s center of the arts – a gathering place connecting all Victorians to the art that inspires them, and the artists, creators and presenters to the stages to which they belong.”
Main image courtesy of Melbourne Center for the Arts.
September 24, 2021 – Minister of the Arts quotes $ 10 billion in federal government pandemic support for the creative sector
September 23, 2021 – Uneven path to return of live entertainment to Melbourne and Sydney
September 20, 2021 – Victorian Prime Minister announces plan to reopen the state
September 23, 2021 – The Shepparton Art Museum will be inaugurated in November
September 16, 2021 – Australian Council investment supports performing arts for nationwide tour from 2022
August 31, 2021 – Opera Australia to receive more emergency money from the Federal Arts Sustainability Fund
September 15, 2021 – Tour organizers offer vaccinated Australians a chance for free tickets
September 11, 2021 – Come From Away producer insists performers must be vaccinated to return to the stage
September 6, 2021 – Leading Entertainment Promoters Launch ‘Vax the Nation’ Campaign
August 18, 2021 – Victorian government further supports the performing arts industry
Aug 12, 2021 – Support Act Receives $ 20 Million Funding During Extended Arts Shutdown
August 8, 2021 – Australian artists highlight how coronavirus has devastated lives and careers
August 3, 2021 – The Australian Performing Arts Exchange 2021 will be held online
July 22, 2021 – With live events an integral part of life, Australians yearn for return of international artists
July 20, 2021 – Victorian Performing Arts Community Launches Advertisement Supporting COVID-19 Vaccinations
March 19, 2021 – Live Performance Australia requests 100% capacity in all live entertainment venues
March 2, 2021 – Harry Potter and the Cursed Child reopens at the Princess Theater in Melbourne
May 4, 2020 – Theater impresario Sir Cameron Mackintosh says West End and Broadway shows will be ‘the last to return’
July 11, 2019 – Arts Center Melbourne ready to host the 19th edition of the Helpmann Awards
April 17, 2019 – New President appointed for Arts Center Melbourne
October 11, 2018 – Arts Center Melbourne celebrates World Mental Health Day with the launch of Arts Wellbeing Collective
September 30, 2018 – Income from patronage and artistic donations increases in an unstable and unequal climate
September 2, 2018 – Architects appointed to reinvent Melbourne Center for the Arts
December 18, 2013 – The new Hamer Hall welcomes nearly 400,000 customers for its first year of operation
August 3, 2020 – Australian Major Performing Arts Group to Make Way for New Unified Defense Organization
March 19, 2020 – PAC Australia highlights threat of coronavirus to continued viability of performing arts centers
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