Meet Plynth, the platform designed for creators to easily sell artwork and merchandise



Like many founders of startups, Jono Matusky started building a business that aimed to solve a problem he encountered firsthand.

A few years ago Matusky was working with a record company in Havana, Cuba, but touring was difficult. They started looking at eCommerce options to increase product sales as this can be one of the best ways for artists to make money. But it was sometimes a hard sell, he said.

“The problem is that most of these products are sold at concerts, not online, and musicians are reluctant to roughly ‘plug in’ their products because they feel more comfortable talking about their music, their videos, their art, ”said Matusky. “I wanted a way to help them integrate their digital content into their physical merchandise, to make it feel like a more holistic experience for the fans.”

So Matusky started working on Plynth, a platform that allows fans to unlock digital experiences from videos, audio, or downloads with their phones. After scanning a QR code, a fan can hold their phone and have an augmented reality experience, browse an artist’s store, or find their music available for download, regardless of the artist’s digital goals.

For artists, it’s an easy way to bundle physical and digital goods together and post exclusive content, allow fans to save or purchase artwork. The platform is currently in beta while Matusky works through Leaders of startups in Philadelphia‘current Founded in the Philly Accelerator. Program managers have already cput him in touch with the e-commerce team of a well-known record company that wants to strengthen its online offering.

“Plynth’s long-term vision is to help all creators deliver products that connect the real and the virtual,” said the founder.

A Plynth customer, GroundUP Music, uses the platform to power a monthly postcard newsletter that combines a limited edition concert photo with exclusive content from their artists.

Matusky currently manages the product and development work himself, but has worked with a team of designers, marketers, researchers and others to develop the platform. As he continues to work on the startup, Matusky said he wants to connect with labels, managers or visual artists, but believes the platform works for anyone looking to add a digital experience. to their physical products.

“With all the focus on NFTs, metaverse, augmented reality and virtual reality, it’s clear that there is an appetite for digital goods and virtual communities,” said the founder. “Traditional designers are now trying to figure out how to harness this and integrate it into their existing work. We want to help them do it.



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