Lexus Returns As Resigning Miami / Automotive Partner, To Collaborate With Germane Barnes, University Of Miami In Immersive Installation


Today, Lexus announced its return as an automotive partner and future collaboration for Design Miami /, partnering with the University of Miami to realize a vision of an electrified future that embodies the energy of next-generation design. . Directed by Germane Barnes ?? principal architect at Studio Barnes, assistant professor at the School of Architecture at the University of Miami and director of the CHIL Lab focused on the social and political impact of architecture ?? the project will result in an immersive installation shown at Design Miami / 2021 with digital components that will resonate around the world. Inspired by the LF-Z concept car, which embodies a human-centered, carbon neutral and impeccably designed vision for the future of the automotive industry, the project will present a conceptual exhibition of these values.

With a commitment to innovation spanning three decades, Lexus continues to push the boundaries of technology and craftsmanship in an evolving luxury landscape. Lexus is unwavering in its commitment to cutting-edge, technologically advanced design and exceptional performance characteristics that take into account changing transportation and lifestyle needs around the world. Entering its fourth year as an automotive partner of Design Miami /, this year’s partnership will focus on the LF-Z Electrified concept car, which symbolizes the next generation of Lexus.

“We are delighted to partner with Germane Barnes and the University of Miami for this year’s edition of Design Miami /, and we look forward to seeing their vision for a more human-centered and neutral environment in carbon. the future comes to life, ?? commented Brian Bolain, Lexus ?? global marketing manager. The LF-Z Electrified represents the next chapter of Lexus, paving the way for the next generation. The installation will shed light on this vision from the point of view of future designers.

Miami-based architect, designer and educator Germane Barnes is widely recognized for her work exploring the intersections of identity and architecture. The collaboration will be led by Barnes, with the laboratories and centers of the School of Architecture, each of which examines a key emerging area of ​​research and offers new opportunities for student and faculty participation. Bringing together both his team from Studio Barnes and students from the school, the collaborative project will use the car as a point of inspiration to explore the potential of an electrified, carbon neutral and human-centered future that is looming. on the horizon.

?? Lexus has long been a source of inspiration for my work, as a symbol of luxury, craftsmanship and a vision of future potential that is recognized across cultures and communities as an icon of quality, ?? Barnes noted. The opportunity to achieve an installation that explores this heritage while celebrating the potential and vision represented by the LF-Z Electrified concept car is incredible, especially in coordination with my team at Studio Barnes and the students and faculty of the University of Miami School of Architecture Laboratories. We are excited to show the world the potential the future holds for Design Miami / this year, both through the exploration of the next-gen Lexus vehicle and through the talent, energy and vision for the next. generation of designers working with me to make this project happen. ??

Designed to engage audiences worldwide, as seen in Lexus ?? 2020 presentation of ?? Freedom to move ?? starring Tosin Oshinowo and Chrissa Amuah, this year’s physical installation will be complemented by a dynamic digital experience, engaging international content creators and delivering compelling visuals, in addition to taking shape at Design Miami / Miami Beach Convention Center, in poster December 1-5, 2021. Additional details on the installation will be shared in the coming weeks.


Germane Barnes is the Principal Architect of Studio Barnes, and Assistant Professor and Director of the Community Housing & Identity Lab (CHIL) at the University of Miami School of Architecture. Barnes ?? The practice studies the connection between architecture and identity, examining the social and political agency of architecture through historical research and design speculation. A strong believer in design as a process, he approaches every condition imposed on a project as an opportunity for transformation.

His work was recently exhibited in the Museum of Modern Art’s groundbreaking 2020 exhibition, Reconstructions: architecture and darkness in America, and the Chicago Architecture Biennale 2021. He won the 2021 Architecture League Award for Young Architects and Designers and is a member of the 2021-2022 Prix de Rome at the American Academy in Rome. With its winning proposal for the prestigious 2021 Wheelwright Award from the Harvard School of Design, Anatomical transformations in classical architecture, Barnes will examine classical Roman and Italian architecture through contributions from the African diaspora. Barnes received a BS in Architecture from the University of Illinois at Urbana-Champaign and an MA in Architecture from the University of Woodbury where he received the thesis award for his project. Symbiotic territories: architectural research on race, identity and community.


The University of Miami School of Architecture operates a series of laboratories and centers each developed around a key emerging area of ​​research in architecture, working with faculty to bring specialist knowledge to the program. . Areas of investigation cover social and political impact, exploration of augmented reality and digital futures, digital manufacturing and robotics, and urban planning.

Thanks to the collaboration between the laboratories, the projects included the Miami apartment building exhibition, in which ten iconic Miami high-rise buildings 3D printed were integrated with augmented reality technology, and Dark mode, an exhibition observing the spatialization of the black body in Miami.

Further functioning to develop a wider network outside the school, the laboratories and centers offer new opportunities for the participation of students and professors, which recently included the Museum of Modern Art. Reconstitutions exhibition, the 2021 Chicago Architecture Biennale and community design for Delray Beach, Florida.


The University of Miami is a private research university and academic health system with a distinct geographic capacity to connect institutions, individuals, and ideas across the hemisphere and around the world. The University’s vibrant and diverse academic community includes 12 schools and colleges serving over 17,000 undergraduate and graduate students in over 180 majors and programs. Located in one of the most dynamic and multicultural cities in the world, the University is building new bridges beyond geographic, cultural and intellectual borders, bringing a passion for academic excellence, a spirit of innovation, a respect for the inclusion and uplifting of diverse voices; and a commitment to address the challenges facing our world. The School of Architecture, which accommodates more than 500 students in undergraduate and graduate programs, is at the forefront of preparing students for professional leadership in the fields of architecture, town planning and related fields. The school uses research, professional engagement, and creative practice to advance knowledge, technology, environmental responsibility, social equity, and economic sustainability.


Lexus was launched in 1989 with a flagship sedan and guest experience that helped define the premium auto industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The leader in luxury hybrid sales, Lexus delivered the world’s first luxury hybrid and has since sold more than 1.5 million hybrids.

Global luxury automobile brand with an unwavering commitment to bold and uncompromising design, exceptional craftsmanship and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in more than 90 countries around the world.

Lexus associates / team members around the world are dedicated to creating incredible experiences that are uniquely Lexus, and that excite and change the world.

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