Interone China appoints Michael Wong as Chief Creative Officer

4Interone China has appointed Michael Wong, award-winning art director and director, to take on the lead role as the new Executive Creative Director.

As an advertiser with over two decades of experience in international 4A creative agencies, Wong has built an impressive portfolio garnering over 50 creative awards around the world for his unique way of combining visual arts, digital marketing, new media and integrated communications.

His career spanned decades serving the automotive industry, creating work for impressive clients like BMW, Mercedes-Benz, Volkswagen, Lexus, Peugeot, Toyota and Citroen, winning awards such as the China Automobile Advertisement Awards: Gold (2008), Best Agency performance, Best writing, silver and bronzes (2004).

Wong has been involved in a variety of creative endeavors including concept advertising as well as immersive entertainment productions with an eye for film and storytelling.

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During his ten years of commercial filmmaking, he made two independent short films: “The Story of 90 Coins” which won more than 70 international awards; among these were Best Directing at the Malta Short Film Festival, Best Drama at the Los Angeles Film Awards, and Best Foreign Short at the Los Angeles Independent Film Festival.

His most recent micro-short “The Tattooist” won Best Trailer at the HorrorHaus Film Festival, among others, and currently holds a 7.4 score on IMDb.

“We were looking for a forward-thinking creative leader with rich experience and creative abilities,” said Catherine Zhu, General Manager of Interone China.

“We are delighted that Michael is joining Interone and working with our team of passionate young creatives to raise our creative standards, so that we can create better work for our clients.

BDO Greater China President and Chief Creative Officer, Leong Wai Foong, added, “With Michael’s vast creative expertise, I am confident that he will create exciting campaigns that will shine the spotlight on Interone China! We are also excited to have him join the creative leadership team at BBDO Greater China to help raise the benchmark for creativity in the Greater China region.

Commenting on his new role, Wong said, “It’s an honor to join an international agency like Interone. I hope that my creative experience in multiple areas in commercial production, filmmaking and working within the immersive entertainment industry will bring new ideas, fresh perspective and creative vision to the team and customers, and look forward to creating innovative industry-leading works.”

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