How a founder turned her vast retail experience into a whole new kind of shopping – TechCrunch



Yes Founder and CEO Julie Bornstein has helped some of the world’s largest and most beloved brands develop industry-leading e-commerce operations, and was also COO at Stitch Fix, arguably one of the best digital fashion success stories. The Yes is her first foray into entrepreneurship, however, and we had the chance to speak to Julie about her experience as a founder.

In this week’s episode of Found, our weekly interview podcast, we learn from Julie how she identified the gap that The Yes was created to fill, and how she changed some of the long-standing fundamentals on the way fashion brands sell their products and work with customers. sales channels. Julie also tells us why The Yes knew he needed a larger than average seed to achieve his goals, and how she came out and got it.

We loved chatting with Julie and hope you enjoy listening to the episode. And of course we would love if you can subscribe to Found in Apple podcasts, to Spotify, to Google Podcasts or in your podcast app of choice. Please leave us a review and let us know what you think, or send us direct feedback either on Twitter or by email at [email protected], or leave us a voicemail message at (510) 936-1618. And please join us next week for our next Featured Founder.


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