CMR, Telecom News, ET Telecom

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New Delhi: Capitalizing on the rise of remote working, learning and fun activities at home during the pandemic, the overall tablet market in India grew 13% quarter-on-quarter and Lenovo maintained the top position , according to a report Tuesday.

According to CMR’s India Tablet PC Market Review report, in the second quarter of 2021, Lenovo led the tablet market with a 45% market share. Apple iPad shipments saw a remarkable 65% year-over-year growth.

“The Covid-19 pandemic has had an impact on the tablet market in India. Driven by regional lockdowns following the second pandemic wave, the tablet market declined in the second quarter of 2021. However, tablet shipments resumed in June, ”CMR’s Industry Intelligence Group (IIG) analyst Menka Kumari said stated in a press release.

Lenovo grew up in the region and held onto the top spot, primarily through Work from Home (WFH) and Home Learning (LFH). The best models sold at Lenovo were the M8 and M10 FHD Plus, mainly in the value for money segment (Rs 7,000 to Rs 25,000).

Samsung replaced Apple in second position for the second quarter of 2021 with 28% market share. Samsung has seen tremendous growth in its 55% QoQ market share. It also launched a new model, the Galaxy Tab S7 FE lite, to expand its overall tablet market. Galaxy Tab A 8.0 LTE (2019) series captured 11% market share.

Apple slipped to third place in the market ranking with 23% market share. Despite the volatile market dynamics, Apple’s iPad 8 achieved 10 percent market share. The new Apple iPad Pro 2021 series with new features will further strengthen Apple’s growth in the Indian tablet market.

As for chipsets, Qualcomm had a 38% market share in the tablet market. MediaTek was ranked second with 31% market share, while Apple accounted for 23% market share.


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